AI (Almond Injection) has taken the world by storm.  If you aren't aware, check your pulse.  Just a few years ago, no one would've believed they'd want almonds that taste like beef taco, or strawberry ice cream.  Cut to now, and it's a multi-billion dollar industry.

But seriously, why do I have an AI statement?  The main reason someone like myself would have a website like this is - obviously - to show off my skill set to those who might hire me.  There's so much buzz around AI right now.  There are those that might visit this site hoping to see the EXCITING WAYS that I'm leveraging the power of AI to create groundbreaking media.  There are yet others who wouldn't consider hiring anyone who appears to be leaning on AI to a large degree.

Where do I land?  Every one of the tools I use in pre-production and post-production now have AI running "under the hood," and in many ways AI has improved those tools, by providing some combo of easier/faster/better result.  I use these tools every time I sit down at a computer.

As for the AI tools that create imagery from a text prompt, their capabilities are officially at the mind-blowing stage.  They are, however, generally quite bad at consistency, and are still prone to what I’d call “random weirdness.” Perhaps most importantly, they all - as of this writing - still lack the ability to tell a story that contains the emotional nuance of something created by a human.

I suppose the gist is that it is now impossible for me to do my job without touching AI, and if I shun it outright, it just seems like I’m tilting at windmills.  I'm watching as AI develops.  I'm happy to use it in ways that I find inspiring.  Just don't ask me to create one of those YouTube pop-up ads where some robotic AI-generated humanoid tells us why we should all be eating nothing but butter.  Because that's junk, on every possible level.

Cheers,

Will